My mums new Boyfriend Analysis

1: Media Forms: How does the trailer use media language to estabilsh the film's genre


The Voice Over within the film “My mums new Boyfriend” follows a conventional code in filmmaking that are often seen in comedy genre films. The purpose of this is to set the story ark of the film for us the audience, thus we can easily understand their situation. The first response we the audience assume is that there will be something amusing done by one of the characters. The Voice Over, which is a non-dietetic technique, establishes the film as personal and realistic making it seem like it’s a joke being told from the perspective of someone we know.
The music in the opening scene follows most comedy convention, its anticipating and follows an upbeat tone as we wait to see what stupid thing one of the characters will do. It opens with an upbeat rhythm making it joyful and amusing. This convention is typical in comedic genre films because it reinforces the narrative by making it funny. The music looses the audience and allows them to expect a funny scene, which could occur any moment.


2: Media Representations: How is 'The Family' represented in this trailer

Family is portrayed in a typical mundane realism. Often used phrases within a family such as “your dad would have been proud of you” are used to show that the mother and son still closely think about the father and that he was very dear to them. The fact this is said shows that the family had suffered badly within the death of the father, and perhaps we can make the assumption that this greatly affected the mother by causing her obesity. The representation of family in the film are given a realistic narrative that are mostly common in society, it shows the family must have really suffered by the absence of the dad.
The family is also portrayed to be closed knitted as the son whose in his 20s and an FBI agent still lives with his parent.
The characterisation within the film is also a typical comedy film convention. The element of a big character portrayed as dumb and foolish is stereotypical. The aim is to achieve the audience laughter by putting the character in a funny situation, this is exemplified when the mum trips and falls over.


3: Media Institutions: What Hollywood values can you identify in this trailer

It's notable to realise from the first scene that Hollywood values are embedding in the movie. The opening scene contains “A list” Hollywood celebrities who are well known for iconic and exceptional movies. Hollywood celebrity Antonio Banderas are typical in Hollywood blockbusters to easily grab the attention of the audience and help with the film promotion.
Moreover special effects are predominant in Hollywood values and are recognisable throughout the film. Car stunts and high adrenaline gun shot out are visible in the scene, the aim to quickly put the audience at the edge of their seat and serve as antidote for escapism whereby they can imagine their selves within the movie and take their mind off mundane society. Also Hollywood movies generally tend to have big budget therefore their values with having big budget means there are usually big and groundbreaking stunt within the movie.


4: Media Audiences: In what ways does the trailer promote the film to its target audience?


The film uses a variety of techniques to promote the film to it target audience. Most of the characters are in their 30s and the film narrative is aimed at and adult genre. They use celebrities such as Antonio to grab the attentions of adults who know him from his previous movies. He's unlike young film actors such as Orlando Bloom, the film chooses veteran Hollywood characters to easily attain the attention of the audience, but also astonish the audience them and gain their interest as they would be happy to see a return of him and what he might do next.
Also special effects in the movies help promote the film to its target audience. Fast paced special effect such as car stunt easily grab the attention of young adult. Most men in today’s modern world have a boring routine of going to work and then home, high tech gadget gives the target audience freedom, something dramatic and exhilarating. Young adult are more likely to be bought in by the film as they would like to watch the film to see the full action and hat will happen next in the movie.

Notes on Conference

Riots acts Media aspects

v Media representation

v Through some in riot

v Not fair representation. Some passed GCSE record level

v Some say youth represented unfairly

v But some truth.

v Research: Women in journalism 2008

v 75% violence.

v Moral panic

v Person define as a threat to society values and interest

v Blaming the media

v Gooddin blames rap which glorifies violence

v Skilled enough through use of Twitter and Facebook

v Turning of the internet

v Opinions and explanations

v How issues are frame

v Draw attention: look at things in particular way

v But also exclude things

v Often panels are not expert

v Broken Britain   rights

v Max Hasting

v Blaming left wing liberal ideas, Dependent

v But are great orators

v Having animal instinct

v Unequal Britain                                        left

v Cuts youth unemployment, EMAILS youth service

BBC

v Text Audience industry

v  Why Success

Text:

v Narrative: Enigma code, action code complex story

v Character strong engaging

v Technical audio codes

v Know what to expect. High made, Special effect theme tune

Industry

v High production  values for a broad audience

Scheduling: Event viewing, want to watch it now

v Spin Off

v Torchwood: For adult audience

v Audience Appeal

v Fan Club Loyal Fans

Being Human

v Broadcast text with a strong on line presence

v Homepage look back at 1-3 season and tease audience on season 4

v Anticipation of the arrival

v Offers range to watch and gain audience

v Clear not many teens watch TV

v Short TV videos to offer an extended episode and continuation of story

v Different ways to tell story, imaginative, appealing and refreshing

How to improve a film

v  Audio

v  Editing

v  Camera equipment

v  Characters

Improve production work

Look at real examples

Planning

Show the process of your journey

Record all your planning

Evidence

Ideas

Get Feedback

Logistics

People place props costumes

Get it done quickly

Equipment

Practise on camera

Production

Always shoot extra for coverage

Start with big picture

Portrayal of family in Brick Lane

The portrayal of Family in Brick Lane by Monica Ali follows a mundane realism of family in the 20^th Century. The movie explores the concept of nuclear family and the tensions it brings within it. The film uses the gratification of informing to show us the dysfunction between the father (Chanu) and daughter (Shahna). This is made vivid in the early scenes when the father and daughter have an augments and she says “she didn’t ask to be born.” The conflict between a father and daughter is very common in today’s modern family. It is mostly a clash between two cultures whereby the father expects the daughter to follow tradition however the daughter rather preferring to follow modern change in society. The film tells us family in today’s modern age has changed a lot and there is a clash of culture between the young generation and old generation.

Moreover the movies portrayal of father in Brick Lane is a true reflection of most fathers in today’s present day. With the economy in deep uncertainties the movie depicts this carefully well when the father has a breakdown and tells the family “do you know how much I struggle to get food on the table”. The film illustrates the term family to be a beautiful concept however also filled with struggle and hardship. It shows family can be a daily struggle for the man of the house, having to work and earn money in order to keep the family going.  Brick Lane although fiction reflects society accurately to an extent it portrays family in the film to be filled with many barriers and struggles which is inevitable.

The movie combines element of traditional family codes and modern family behaviours. Where as Nazneen the protagonist is a housewife her portrayal follows a more traditional ideology. It combines and blends it with modern behaviour of women to be more independent by having a day job ( Sowing trousers).  The film presents Nazneen to be independent and more liberated by taking care of her own welfare state not waiting and relying on her husband. The film shows us that the idea of family is changing constantly and women within a family are not just accepting the supposed norm, however challenging it, as shown by Nazneen in the film when she smiles when she finally managed to get a sowing machine in her house.


Words 398

In Time

The film “In Time” gained the attention of the audience through the use of media companies. Social Networking site such as Facebook were used to promote the film. Many people saw and became aware of it. Also well known cast such as Justin Timberlake were promoted on Facebook; it caught the attention of the audience as many know him for his innnovative and capturing performances thus were more likely to go watch the film. Also media comapnies such as Youtube promoted the film to a world wide audience. It featured on the Youtube homepage, meaning people were more likely to interact with it, and see the film.

Also film critique site such as Rotten Tomatoe promoted the film on it website. Its a weel known and highly respected site for films review many people would be caught on viewing the review before seeing the film.

Research:

http://en.wikipedia.org/wiki/In_Time

Film Overwiew

1.

·         Someone with an idea for a film presents it to a studio or investors

·         They decide on whether to purchase rights towards the film before starting production

·         Screenwriters, directors and casts are brought in to make the film

·         When finished and sent back to studio they make a licensing agreement with a distribution company

·         Distributers decide number of copies to make and show a screening of the film to cinema representatives.

·          The buyers negotiate with the distribution company on the film lease and the terms of agreement

·         Film sent to cinema and showed for a specific amount of days

·         The print sent back to distributer and payment made on the lease

2. Film Distribution is the process in which a film is distributed to the audience or public to watch. This is than by a film distributer and mostly accomplished by realising it on cinema, DVD or on television programmes.

3. Hollywood studio system in the 1930's and 40's were a process whereby people were recruited into the industry to become trained crew members and stars. The studio controlled the distribution, production and exhibition of the film. It meant that if cinemas wanted to book a featured film, they had to book other films from the studio as well. This led to massive profit for the industry, however became harder for independent films to generate money.                                                                                        The Hollywood studio system was a tightly controlled system which generated massive profit. It also meant risk where minimises which people loved and came to expect.

4. Film production has changed and is very different from today. Big studios such as Universal are renting their equipment to independent directors rather than having full control over the production of the film. With the collapse of studios it meant producers no longer had power over creative film making.

·         Film Distribution has changed today as people can easily get films from most major stores. It is easy and accessible to view a film. It can be viewed on the Internet, Video Games and even watch it easily on smart phones.

·         Whereas movies used to be advertised on Bill Boards and just TV, nowadays it’s being exhibited on Radios, Internet, advertisement in the cinema and films stars promoting the film.

5. Vertical Integration

Vertical integration is the merging together of two businesses that are at different stages of production

An example would be studios having the control of production, exhibition and distribution.

Another example would be two supermarkets merging together

Horizontal Integration

Horizontal integration is when a company expands its business into different products that are similar to current lines
A hot dog vendor expanding into selling hamburgers would be an example of horizontal integration
You Tube, which was taken over my Google primarily because it had a strong and loyal user base.

Analysing two Key Concepts on a Text

In this image Captain America is being represented as the hope of the world. The background is dark and grey however the lighting is focused on his image. The colours on his clothes are bright which connote hope and also the idea that there is still life. He’s being represented as coming out of the darkness as the image underneath the poster is dark but creates the perception he’s rising out of the darkness. Also this patriotic image of the colours of the U.S flag portrays the idea that the U.S is still the mightiest country in the world. Moreover the image depicts the character like he’s showing respect to maybe his fallen comrades. Even though he’s been shown in a high angle view looking down at us it shows he’s brave and strong however we the audience at home do not feel inferior we feel respected as it looks like he’s giving his respect to us thus making us feel honoured.

When looking at the poster what you fail to notice first is the heading above. It significance of this is to invite you in but to create a mystery surrounding what you might see. What is surprising is that even though he’s the dark night we expect the lettering to be black however it is white. This depicts the view that even though his identity is hidden people know he is alive and saving the world. Also the lettering even though spacious it’s tightly comprised this illustrate the idea that its easy to be in the city however its hard to live. The main characters are all listed on the front of the image, this is useful as the audience will sometimes decide to go watch a film depending solely on the character in the film.

Celebrity Phone Hacking

Should Celebrities Recive Payout For Viocemail Tapping

 The thought about celebrities being paid huge sums of money for their voicemail being tapped is outrageous. Celebrities are being paid tons of money just for appearing on the media. Many such as Naomi Campbell are well known for their snobbish behaviour and pampered attitude. The thought just sickens me to the core that celebrities are using it as a source of money making scheme in order to gain more money in their pocket.

There’s been a rise in celebrities claiming for their voicemail to be hacked. It’s has managed to become a trend in society where they are much happy to find out their voicemail have been hacked rather than the relief that it hasn’t.

It’s merely easy  to understand celebrities are the once that attract media attention. It’s not suprising to notice we are constanly bombared with shocking revealtion of celebrities such as Ryan Giggs cheating or being imoral in public. All these  factors contribute to the money they get from doing these as they become very popular in the public eyes.

Why should celebrities be giving payout? Why should their own selfish interest come before others? Celebrities unlike the general public open the media to their private lives therefore it shouldn’t be suprising when the media are basically living in their house. Payout to celebrities should not be plausible they are viewed as moral leaders to kids therefore they should not be paid when they are viewed doing imoral things as it is in the public interest to know what celebrities are doing thus allowing parent to choose the right celebrity role model for their kids.

Why Documentary Twittamentary Should Be Screened

It would be a great idea to screen the documentary twittamentary in our school because the documentary can be viewed from a moral point of view. It important to note twitter “frame your world view” we can see it as an advice for us amateurs venturing into the world of twitter. Also it would open our knowledge on the world around as and the possibilities we have in society. Such example is “Anne Marie” who used twitter to gain support in her welfare state. It would be a surprise to our students on the fact that social media can be used as a tool to achieve many things through the power of communication.

It’s notable to note the documentary is a clear representation and not an edited view on twitter. It’s a fair representation that combines the element of human desire relationship being involved and love into a documentary. It’s educational thus needed to be screened in Burlington Danes Academy- the film is innovative, the reason being it would be helpful for our student who wish to pursue a career in filming gain unconventional filming skill s illustrated by Tan Siok Siok.

Analysing print advert: The Pursuit of Happiness

The use of props such as what seems to be a suit case and business clothing infers the film will involve a business adaptation and portray it from a conventional business perceptive therefore we can draw our conclusion for it to be a drama genre.Whilst the film is portrayed by a well known actor our general thought for it is to be a great blockbuster. However the title itself is humbling as happiness is spelt wrongly “happynness”.

The setting of the film is unknown from looking at the poster. The background is covered in white. A white background which connotes the film will have a happy ending. Perhaps the reason the background is covered in white is to allow the audience to imagine their own happy ending. It could also suggest there isn’t a single place to find hope, you can find it in different places.

The film poster the pursuit of happiness is a 2007 drama based film. The first thing that is striking is the use of colours. The use of primary colour white denotes happiness and hope at the centre of the poster there’s a concentration of a gleaming light this represent the bond between the two characters and the fact they share the same happiness.  The use of red for happiness connotes love the fact there cannot be any true happiness without love.

The camera angle is viewed from a long range shot to give as a full overview of the characters.  It portrays the man Will Smith in a fatherly figure tall but leaning down a little, this connotes he’s a helping hand to his child, who is also leaning on his dad for support. The camera shot is very prominent and focused because in just this view we can denote the two characters are very humble and dependant on each other.

The film pose is important because from the positional of the characters we can connote the film will explore love and struggle however at end there will be a ray of hope.

The framing of the poster is influential to the audience firstly because of the positional of the tile of the character. It’s bold and allocated at the top of the poster, its catches the audience attention thus they feel since Will Smith is a well known movie star the film is going to be a good movie. Moreover the use of centring the title at the middle suggests it’s the main aim of the film and the storyline of the film.

To what extent it Children of Men a Cinematic Genuis

The opening scene of Children of Men is a cinematic genius t the extent the first scene of the film in itself is captivating. The narrator reads out atrocities happening, however we are not showed images but a dark background. The act breaks all forms of cinematic convention by allowing as the viewers to imagine the situation. It works on us psychologically not only in grabbing our attention but making as feel the scene is from a long lost memory.

 The diversity of racial background makes it a cinematic genius. In just one scene there’s a mixture of race in it. It does a whole lot in one scene, in most films there’s just one group of race but in Children of Men in a few seconds he has managed to appeal to all kinds of race.

The film was an experiment with a success. The institute Universal studios are known for taking risk. Perhaps Children of Men makes it notable as Universal studies are in America but the film is shot in Britain.

The film genre is drama based. It’s realistic and keeps the audience at the centre of the film. It’s a cinematic genius to an extent as it manipulates all this factor t the fullest with both the camera action and it intense human emotions.

Reflection on Media Lesson

The first media lesson in 6 form was surprisingly nothing like the work done in GCSE. We had a whole look at the concept of media and viewed it from a different perception. Unlike GCSE were the work was mainly focused on the creative aspect, the work done in 6 form focused on the analytical aspect.
I found it hard at first, but as the lesson continued I got used to the media terminology and became more confortable as the lesson progrssed. While the lesson went one I became more and more fascinated about how as media student how we are meant to view media in a different way and to become more aware of why such media product are presented in a way.
But that wasn't to say the lesson was easy, I knew what media terms were however what I found a little bit hard was being able to deconstuct those terms.